About Us

Incorporated in 2002 as a non-profit organization, Cruise Newfoundland and Labrador (CNL) has evolved into a marketing partnership association that exists to lead strategic cruise initiatives through marketing Newfoundland and Labrador as an international cruise destination. Our team is committed to actively marketing Newfoundland and Labrador‘s distinct scenic, natural, cultural and historical attractions to a diverse global market.

Cruise Newfoundland and Labrador is comprised of several diverse marketing partners, including the St. John’s Port Authority, City of St. John’s, Corner Brook Port Corporation, Town of St. Anthony, Parks Canada Western Newfoundland and Labrador, and Saint-Pierre et Miquelon; as well as associate members who include niche ports, tourism operators, ships agents and other cruise related businesses.

Vision: Newfoundland and Labrador will be a leading global cruise destination.

Mission: To increase provincial cruise activity and its economic impact.

Mandate: Cruise Newfoundland and Labrador will lead strategic cruise initiatives in conjunction with the Board of Directors through marketing Newfoundland and Labrador as an international cruise destination.

Goals:

  • To be a destination of choice for Adventure/Expedition, Transatlantic/North, Canada/New England and homeporting cruises.
  • To attract, maintain and increase sustainable cruise activity that fits the scale, nature, and character of the destination.
  • To increase cruise economic impact through strategic marketing and subsequent cruise tourism growth.
  • To strengthen stakeholder participation in the Association through broadened awareness.
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